> ## Documentation Index > Fetch the complete documentation index at: https://docs.outzen.ai/llms.txt > Use this file to discover all available pages before exploring further. # Products and services > Describe what you sell, with the problem it solves, proof, free resources, and objection answers, then pick it on a campaign. **A product is a description of one thing you sell. Each campaign pitches one product, and Guhan uses it to write the pitch and to answer replies.** If you sell more than one thing, add each one and use a separate campaign per product. ## Add a product Brand & Voice, **Products & Services**, then add one. Every field is optional, but the more you fill in, the more specific the messages get. | Field | What to put | | - | - | | **Name** | What you call it. | | **Description** | What it does and for whom, in one plain paragraph. Skip marketing taglines. It is background for Guhan, not copy to repeat. | | **Pain this solves** | The specific problem prospects have. Messages use it to frame the opening. If left empty, Guhan falls back to the customer pain points on your Brand tab. | | **Case studies (proof)** | For each: company or customer type, challenge, solution, and result. Include a number in the result. The company can be a real name or an anonymous description such as "a home-decor brand about your size". | | **Free resources you can offer (value gives)** | Things you can give away to earn a reply, such as a benchmark or a checklist. For each: title, description, format, and an optional public URL. With a URL, replies include it. Without one, Guhan leaves you an Inbox task to send it yourself. | | **Objection handling (for AI reply)** | Common objections and how you answer them. Used when Guhan drafts replies. | ![The Products & Services tab: New product or service at the top right, and each product with its case studies, free resources and objections](https://mintcdn.com/outzen/7ircGJHGowAGODBP/images/bv-products.png?fit=max\&auto=format\&n=7ircGJHGowAGODBP\&q=85\&s=227f9f721c2c519b15450ffb46942e14) The Products & Services tab: New product or service at the top right, and each product with its case studies, free resources and objections ![New product or service: a name and a short description](https://mintcdn.com/outzen/7ircGJHGowAGODBP/images/bv-product-new.png?fit=max\&auto=format\&n=7ircGJHGowAGODBP\&q=85\&s=eb0684901fde6de8f8a1b8d9474d1d82) New product or service: a name and a short description ![Name, description and the pain it solves](https://mintcdn.com/outzen/7ircGJHGowAGODBP/images/bv-product-basics.png?fit=max\&auto=format\&n=7ircGJHGowAGODBP\&q=85\&s=717282699782916b480448e8ce289c8d) Name, description and the pain it solves ![Case studies are proof Guhan can refer to](https://mintcdn.com/outzen/7ircGJHGowAGODBP/images/bv-product-cases.png?fit=max\&auto=format\&n=7ircGJHGowAGODBP\&q=85\&s=969148614c44a378ecac23dfa24c8ec2) Case studies are proof Guhan can refer to ![Free resources Guhan can offer](https://mintcdn.com/outzen/7ircGJHGowAGODBP/images/bv-product-resources.png?fit=max\&auto=format\&n=7ircGJHGowAGODBP\&q=85\&s=f5d378cacdf5d2b745417b96372c0fcd) Free resources Guhan can offer ![Objection handling: common objections and how to respond when a reply raises one](https://mintcdn.com/outzen/7ircGJHGowAGODBP/images/bv-product-objections.png?fit=max\&auto=format\&n=7ircGJHGowAGODBP\&q=85\&s=b7e74968f2150f78c45246a60f260723) Objection handling: common objections and how to respond when a reply raises one ## Pick the product on a campaign On the campaign, open the start step's **Sequence settings**. Choose the product under **Product**. It sits next to the campaign's context and goal, and applies to every message in that campaign. The product is optional. If you delete a product a campaign still uses, or leave it unset, Guhan falls back to your workspace-level description and pain points. See [Build a campaign](https://docs.outzen.ai/campaigns/build-a-campaign.md). ![On a new campaign, Product or service sets which product the campaign talks about](https://mintcdn.com/outzen/7ircGJHGowAGODBP/images/bv-pick-product.png?fit=max\&auto=format\&n=7ircGJHGowAGODBP\&q=85\&s=608f53e270355f65bdaacb7be7bd2915) On a new campaign, Product or service sets which product the campaign talks about ## Tips * Lead with the pain, not the feature list. * One strong case study with a real number beats three vague ones. * A free resource with a working link makes a good call to action, because the reply can deliver it straight away. ## If something's off > [accordion] Messages ignore my product > > Check that the campaign's start step has the product selected. A campaign without one uses only your Brand tab. > [accordion] My free resource did not get sent > > Without a public URL, Guhan creates an Inbox task for you to send it by hand. Add a URL to send it automatically. > [accordion] I changed the product but old messages did not change > > Messages already sent are never changed. Only messages drafted afterwards use the new details. ## Related > [card] [Build a campaign](https://docs.outzen.ai/campaigns/build-a-campaign.md) > > Pick the product on the start step. > [card] [Brand & Voice](https://docs.outzen.ai/brand-and-voice/overview.md) > > Workspace-level voice and positioning. > [card] [AI reply drafts](https://docs.outzen.ai/inbox/ai-reply-drafts.md) > > How objection answers are used. This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.