> ## Documentation Index
> Fetch the complete documentation index at: https://docs.outzen.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaigns

> A campaign is the outreach plan Guhan runs for a list of prospects - who to reach, which steps to take, and which accounts send.

**A campaign turns a list of prospects into conversations. You choose the audience, build the step-by-step sequence, connect the sender accounts, and Guhan does the sending, waiting, and follow-up.**

A [list](https://docs.outzen.ai/audience/lists.md) answers "who should we talk to?". A campaign answers "what do we do with them?". Guhan reads your [brand voice and product](https://docs.outzen.ai/brand-and-voice/overview.md) every time it writes a message, so the campaign itself only needs to describe the plan.

## What a campaign is made of

> [card] Audience
>
> One or more lists to include, and optionally lists to exclude. New prospects added to an included list join an active campaign automatically, however they were added.

> [card] Sequence
>
> The steps each prospect walks through: send a message, wait, wait for a reply, branch, hand off to a teammate, let AI reply, exit.

> [card] Senders
>
> The connected LinkedIn, email, and WhatsApp accounts that send for this campaign. You pick a pool per channel.

A campaign also carries a **product** (what you are pitching), a **goal** (what success looks like), and a short **context** note that steers every message it writes.

## What Guhan does when a campaign is live

For every prospect in the audience:

1. Starts them at the first step of your sequence.
2. Writes each message for that person, or sends the exact text you fixed in advance. See [Personalization](https://docs.outzen.ai/campaigns/personalization.md).
3. Sends from one of your connected accounts, inside the sender's send window and daily limits. See [Sending safety](https://docs.outzen.ai/campaigns/sending-safety.md).
4. Waits, follows up, and branches as your sequence says.
5. When someone replies, routes the reply to your [Inbox](https://docs.outzen.ai/inbox/overview.md), where Guhan drafts a response or hands the conversation to you.

## The campaign page

Open **Campaigns** in the sidebar to see all your campaigns with their status, messages sent, replies, and meetings. The Reply number is a count; hover it to see the reply rate. Click one to open it:

![Campaigns: each campaign with its audience, status, messages sent, replies and meetings. New campaign is at the top right](https://mintcdn.com/outzen/7ircGJHGowAGODBP/images/cp-list.png?fit=max\&auto=format\&n=7ircGJHGowAGODBP\&q=85\&s=4553163a0811ac500ab2d496917124ea)

Campaigns: each campaign with its audience, status, messages sent, replies and meetings. New campaign is at the top right

| Tab | What it shows |
| - | - |
| **Leads** | Every prospect in the campaign, which step they are on, and their status. Prospects in the audience that have not enrolled yet show as waiting. |
| **Sequence** | The sequence editor, where you build the steps. Click the **Start** step to set the campaign name, audience, product, goal, context, re-entry rules, and senders. |
| **Overview** | Activity and results for the campaign: lead stats, deliverability, a 14-day activity chart and a funnel. Right after launch it shows Guhan finding your first prospects. |

The header shows the campaign's status (**Live**, **Paused** or **Draft**) and the button that runs it: **Launch**, **Pause**, or **Resume**, depending on its state. The menu next to it has **Clone campaign** and **Delete campaign**.

![A live campaign opens on the Overview tab. The tabs are Leads, Sequence and Overview; the header shows its status, the Pause button and the menu](https://mintcdn.com/outzen/7ircGJHGowAGODBP/images/cp-overview.png?fit=max\&auto=format\&n=7ircGJHGowAGODBP\&q=85\&s=94cd6e51394e3497b74e8819bcab313e)

A live campaign opens on the Overview tab. The tabs are Leads, Sequence and Overview; the header shows its status, the Pause button and the menu

![The Leads tab: each prospect, the step they are on, the next step and their status](https://mintcdn.com/outzen/7ircGJHGowAGODBP/images/cp-leads.png?fit=max\&auto=format\&n=7ircGJHGowAGODBP\&q=85\&s=5db3580685c6f32347584ef5b5951075)

The Leads tab: each prospect, the step they are on, the next step and their status

## What costs credits

Sending itself is free. Credits are used when Guhan writes a message for you (Auto-draft and Guided steps, and AI replies that send automatically) and when it has to look up contact details. Fixed-message steps do not use credits. The full price list lives in [Plans and credits](https://docs.outzen.ai/workspace-settings/plans-and-credits.md).

## Where to go next

> [card] [Build a campaign](https://docs.outzen.ai/campaigns/build-a-campaign.md)
>
> Create the campaign, set the audience, and build the sequence.

> [card] [Personalization](https://docs.outzen.ai/campaigns/personalization.md)
>
> How Guhan writes each message, and when to write it yourself.

> [card] [Launch and manage](https://docs.outzen.ai/campaigns/launch-and-manage.md)
>
> The launch checklist, pausing, editing, and cloning.

> [card] [Sending safety](https://docs.outzen.ai/campaigns/sending-safety.md)
>
> Limits, send windows, pacing, and Do Not Contact.


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